Holy water, batman!

Okay, so the headline is lame. But what about companies selling bottled holy water… holy[jesus-holy-h2o] drinking water? Thanks to Unca Bwuce in Amsterdam (his full, Christian name, of course), I’ve just learned about this phenomenon.

My favorite is, of course, “Formula J,” as seen here

You can read all about it here.

A few snippets from the article by Lisa Miller:

“Holy Drinking Water, produced by a California-based
company called Wayne Enterprises, is blessed in the warehouse by an
Anglican or Roman Catholic priest (after a thorough background check).
Like a crucifix or a rosary, a bottle of Holy Drinking Water is a daily
reminder to be kind to others
, says Brian Germann, Wayne’s CEO.”

Franciscan nuns have launched a letter-writing campaign to put the damper on this crazy industry, “Water is life,” says Sister Mary Zirbes, a nun in the Franciscan
Sisters of Little Falls, Minn. “It really should not be a commodity to
be bought.”

Amen, sister. Amen.

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